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Anglický jazyk
Leadership Communication
Autor: E. Bruce Harrison
My graduate students like this book's real-world focus on public
relations as a strategic role in the C-suite. -Ron Culp, professional
director, Public Relations & Advertising graduate program,
DePaul University;...
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O knihe
My graduate students like this book's real-world focus on public
relations as a strategic role in the C-suite. -Ron Culp, professional
director, Public Relations & Advertising graduate program,
DePaul University; former Senior Vice President, Chief Communication
Officer, Sears
Leadership in Communication is a cogent, bright, easily readable
definition of what corporate communicators do. More than that, it's
an uncommonly careful look at how strategic communication defines,
drives, and creates value for a commercial enterprise-its employees,
its owners, and those whom they serve. -James S. O'Rourke, IV,
PhD, Professor of Management, Mendoza College of Business,
University of Notre Dame
The quality of leadership in any organization-business,
social, military, and government-is enhanced or limited by the
quality of its leadership communication. The authors assert
that leadership is given force by strategic communication that
produces results required in competitive conditions. For the
professional in enterprise communication, this brings into
focus two questions: What is the relevance of communication
in the leadership process of reaching best achievable outcomes
(BAOs)? And, how does the primary communication professional
attain expert in uence and success in a leadership position?
This book provides insights and guidance on functioning at the
highest levels of the corpo rate communications profession.
- Vydavateľstvo: Business Expert Press
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781606498088
