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Anglický jazyk
Lopez, S: Value-based Marketing Strategy
Autor: Santiago Lopez
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition... Viac o knihe
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75.15 €
bežná cena: 83.50 €
O knihe
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain:
. How the forces of supply and demand interact with customer Value;
. The relationships between benefits, quantities, prices and costs;
. How to develop effective competitive strategies;
. How to manage inventory and product mix efficiently;
- Vydavateľstvo: Vernon Art and Science
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781622730209
