Luxury Fashion Marketing and Branding
Odporučiť
  • Anglický jazyk

Luxury Fashion Marketing and Branding

Autor: Alice Dallabona

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication,... Viac o knihe

Na objednávku, dodanie 2-4 týždne

177.84 €

bežná cena: 197.60 €

O knihe

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 250 x 175 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032207070

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