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Anglický jazyk
Luxury, Lies and Marketing
Autor: M. Sicard
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand... Viac o knihe
Na objednávku, dodanie 2-4 týždne
44.54 €
bežná cena: 49.49 €
O knihe
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
- Vydavateľstvo: Palgrave Macmillan UK
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781349443079
