• Anglický jazyk

Managing Social Media and Consumerism

Autor: . . Rajagopal

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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O knihe

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

  • Vydavateľstvo: Palgrave Macmillan UK
  • Rok vydania: 2013
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349448401

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