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Anglický jazyk
Market Access in Germany
Autor: Mai Linh Nguyen
The healthcare industry in Germany is of great economic importance and the market will continue to be interesting for investment due to the growing demand of healthcare related products. However the German healthcare industry is also characterised by growing... Viac o knihe
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O knihe
The healthcare industry in Germany is of great economic importance and the market will continue to be interesting for investment due to the growing demand of healthcare related products. However the German healthcare industry is also characterised by growing saving measures. This book deals with the market access process of pharmaceutical companies in the German healthcare industry, which has highly been influenced by legal requirements and as a result induces the need for pharmaceutical companies to change their traditional market access approach.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783330519145
