-
Anglický jazyk
Marketing and American Consumer Culture
Autor: Arthur Asa Berger
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous... Viac o knihe
Na objednávku, dodanie 2-4 týždne
54.44 €
bežná cena: 60.49 €
O knihe
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
- Vydavateľstvo: Springer International Publishing
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 216 x 153 mm
- Jazyk: Anglický jazyk
- ISBN: 9783319473277
Nemecký jazyk 
Ruský jazyk 
