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Anglický jazyk
Marketing and Public Relations for Libraries
Autor: Cosette Kies
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current... Viac o knihe
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O knihe
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
- Vydavateľstvo: Globe Pequot Publishing Group Inc/Bloomsbury
- Rok vydania: 1987
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780810846562
