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Anglický jazyk
Marketing Audit and Performance: A Case of Parastatals
Autor: Bonventure Onyango Odote
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing... Viac o knihe
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O knihe
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659465956
