• Anglický jazyk

Marketing experiential - technical advantage in the merchantability

Autor: Romel Rámon González Díaz

This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith... Viac o knihe

Na objednávku, dodanie 2-4 týždne

50.85 €

bežná cena: 56.50 €

O knihe

This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carrió (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659792793

Generuje redakčný systém BUXUS CMS spoločnosti ui42.