Marketing for Hospitality and Tourism, Global Edition

Anglický jazyk

Marketing for Hospitality and Tourism, Global Edition

Vydavateľstvo: Pearson
Rok vydania: 2021
Formát: Paperback
Rozmer: 272 x 215 mm
Jazyk: Anglický jazyk
ISBN: 9781292363516

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach,... Viac o knihe

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O knihe

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.