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Anglický jazyk
Marketing in the 21st Century and Beyond
Autor: Bruce Keillor
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable... Viac o knihe
Na objednávku, dodanie 2-4 týždne
69.84 €
bežná cena: 77.60 €
O knihe
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
- Vydavateľstvo: Praeger
- Rok vydania: 2012
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781440828522
