Anglický jazyk

Marketing Management, Global Edition

Autor: Philip Kotler

For undergraduate and graduate courses in marketing management.

The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world... Viac o knihe

Na objednávku, dodanie 2-4 týždne

80.19 €

bežná cena: 89.10 €

O knihe

For undergraduate and graduate courses in marketing management.

The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

Please note that the product you are purchasing does not include MyLab Marketing.

MyLab Marketing

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This title can be supported by MyLab Marketing, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyLab Marketing to accelerate your learning? You need both an access card and a course ID to access MyLab Marketing.

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3. If you have a course ID but no access code, you can benefit from MyLab Marketing at a reduced price by purchasing a pack containing a copy of the book and an access code for MyLab Marketing (ISBN:9781292092737)

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