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Anglický jazyk
Marketing Orientation Report Applied to Lotus Cars
Autor: Irene Anne Mclaughlin
Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories... Viac o knihe
Na objednávku, dodanie 2-4 týždne
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O knihe
Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668259867
