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Anglický jazyk
Marketing Strategy
Autor: V. Kumar
Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to... Viac o knihe
Na objednávku, dodanie 2-4 týždne
102.96 €
bežná cena: 114.40 €
O knihe
Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, "Marketing Strategy: Customer" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today's dynamic market.
- Vydavateľstvo: Vibrant Publishers
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781636513201
