Marketing techniques

Source: Wikipedia. Pages: 60. Chapters: Vendor lock-in, Product placement, Trailer, Enterprise Engagement, Fear, uncertainty and doubt, Embrace, extend and extinguish, Street marketing, Prize, Champagne in popular culture, Premium, Social Media in the Fashion Industry, Freebie marketing, Seeding trial, Market segmentation, Loss leader, Four wall distribution, Marketing co-operation, Social Media Marketing in the Fashion Industry, Virtual event, Search engine submission, Experimental research design, Directional marketing, GestureTek, Subvertising, Geodemographic segmentation, Transmedia storytelling, Appeal to fear, Observational techniques, The Nikolai Organisation, As seen on TV, Online focus group, Lovemark, Point of sale display, Mojave Experiment, Angel dusting, Third-party technique, Altercasting, Celebrity branding, AIDA, Compliance professional, In-store demonstration, REAN, Introductory rate, Unique selling proposition, Product displacement, Book signing, Channel stuffing, Micromarketing, Continuity marketing, Relevant space, Virtual engagement, Emotional Branding, Stunt casting, Wild posting campaigns, Family branding, Databased marketing, Microsegmenting, Micro-segmentation, Blackout dates, Chemical free, Unique perceived benefit, Co-promotion. Excerpt: Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'-product placement-with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group." Product placement dates back to the nineteenth century in publishing. By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873), he was a world-renowned literary giant to the extent transport and shipping companies lobbied to be mentioned in the story as it was published in serial form. If he was actually paid to do so, however, remains unknown. Product placement is still used in books to some extent, particularly in novels. Self-advertising: A German countess holds a copy of the magazine Die Woche in her hands. The photo appeared in 1902 in an issue of Die Woche (detail of the actual photograph)With the arrival of photo-rich periodicals in print business in the late 19th century publishers found ways of lifting their paper's reputation by placing an actual copy of the magazine in photographs of prominent people. For example the German magazine Die Woche in 1902 printed an article about a countess in her castle where she in one of the photographs actually holds a copy of Die Woche in her hands. Recent scholarship in film and media studies has drawn attention to the fact that product placement was a common feature of many of the earliest actualities an