• Anglický jazyk

Marketing To Mums

Autor: Katrina McCarter

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?


Whether you are a small business owner who needs to increase sales on a... Viac o knihe

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O knihe

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?


Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.


Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.


- Recognise the diverse nature of mums

- Avoid the nine mistakes most businesses make

- Attract mums to your business, then turn them into raving fans

- Harness the power of social media and word of mouth advertising

- Grow your business through partnerships


By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

  • Vydavateľstvo: Marketing to Mums
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780994634108

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