Marketing to Seniors
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  • Anglický jazyk

Marketing to Seniors

Autor: Michael C. Walker

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and... Viac o knihe

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O knihe

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

  • Vydavateľstvo: 1st Book Library
  • Rok vydania: 2002
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780759691162

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