Anglický jazyk

Mastering Google AdWords

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O knihe

Let's face it, Google Adwords is a powerful tool for generating revenue.

This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.

Table of Contents:
Chapter 1 - What Is Google AdWords?
Chapter 2 - How Google AdWords Works
Chapter 3 - Pros and Cons of Google AdWords
Chapter 4 - Key Parts of a Google AdWords Listing
Chapter 5 - How to Sign Up and Set Up Payments
Chapter 6 - Adjusting Access Levels
Chapter 7 - Linking Accounts
Chapter 8 - Choosing Keywords
Chapter 9 - Keyword Matches
Chapter 10 - Setting Up Ad Groups
Chapter 11 - Types of Campaigns and Their Goals
Chapter 12 - Starting a Campaign
Chapter 13 - Getting Your Ad Groups Prepared
Chapter 14 - Creating Your Ads
Chapter 15 - How to Write the Best Ads
Chapter 16 - Requirements of Your AdWords Ad
Chapter 17 - Targeting Specific Geographic Spaces
Chapter 18 - Linking to Google Maps
Chapter 19 - Targeting Specific Demographics
Chapter 20 - Creating Audiences
Chapter 21 - Using the Keyword Planner
Chapter 22 - Reviewing Your Landing Pages
Chapter 23 - Ad Preview and Diagnosis
Chapter 24 - Establishing Ad Extensions
Chapter 25 - Automatic Ad Extensions
Chapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)
Chapter 27 - Bidding Options and How to Set Values
Chapter 28 - How Are the Order and Cost Determined?
Chapter 29 - The Quality Score and How to Improve It
Chapter 30 - Conversion Tracking
Chapter 31 - Policies for the Use of Keywords and Ad Content
Chapter 32 - Copyright or Trademark Authentication
Chapter 33 - Using the Search Network
Chapter 34 - Using the Display Network
Chapter 35 - Running a Display Campaign
Chapter 36 - Running a Shopping Campaign
Chapter 37 - Creating a Video Campaign
Chapter 38 - Universal App Campaign
Chapter 39 - The Express Platform
Chapter 40 - Working With Salesforce
Chapter 41 - Creating Automated Rules
Chapter 42 - Content Exclusions
Chapter 43 - A/B Testing
Chapter 44 - Checking Analytics (and Linking Google Analytics)
Chapter 45 - Finding Special AdWords Deals
Chapter 46 - Cancelling AdWords

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