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Anglický jazyk
Mathews, B: Marketing Today's Academic Library
Autor: Brian Mathews
Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians... Viac o knihe
Na objednávku, dodanie 2-4 týždne
54.56 €
bežná cena: 62.00 €
O knihe
Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.
- Vydavateľstvo: ALA Editions
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780838909843
