-
Anglický jazyk
Measurement and Research Methods in International Marketing
Autor: Marko Sarstedt
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct... Viac o knihe
Na objednávku, dodanie 2-4 týždne
175.68 €
bežná cena: 195.20 €
O knihe
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
- Vydavateľstvo: Emerald Group Publishing Limited
- Rok vydania: 2011
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781780520940
