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Anglický jazyk
Media, Organizations and Identity
Autor: Lilie Chouliaraki
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across... Viac o knihe
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O knihe
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
- Vydavateľstvo: Palgrave Macmillan UK
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781349353903
