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Anglický jazyk
Moderating Focus Groups
Autor: Thomas L. Greenbaum
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such... Viac o knihe
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219.51 €
bežná cena: 243.90 €
O knihe
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 1999
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761920434
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