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Anglický jazyk
Moutinho, L: Problems in Marketing
Autor: Luiz Moutinho
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing... Viac o knihe
Na objednávku, dodanie 2-4 týždne
75.33 €
bežná cena: 83.70 €
O knihe
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2007
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761971795
