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Anglický jazyk
Music Appeal in Advertising and Product Recall among Nigerian Children
Autor: Abibat Bello
This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to... Viac o knihe
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O knihe
This project is an easy read. Children are easily drawn to colors and music in advertisement. When they hear the music in adverts, they are quick to pay attention or sing along. This makes the product or service a family brand and will in-turn results to an increase in the demand for the product or services. Children are loyal to the brand product as long as it satisfies their needs and attracts them, they will patronize the product. This study sought to establish a relationship between music appeal and product recall with the view to evaluate the understanding, influence, and effectiveness of music in advertising. It is also very educative.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659384677
Nemecký jazyk 
Francúzsky jazyk 
