• Anglický jazyk

NLP applied to the advertising and communication professions

Autor: Carole Nicolas-Lucas

Neuro-linguistic programming offers innovative tools to improve communication in both personal and professional settings. NLP techniques are becoming more and more popular in companies and are intriguing managers. Why does this approach attract a certain... Viac o knihe

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O knihe

Neuro-linguistic programming offers innovative tools to improve communication in both personal and professional settings. NLP techniques are becoming more and more popular in companies and are intriguing managers. Why does this approach attract a certain curiosity in the professional world? Why are NLP coaching sessions becoming more and more numerous? Communication and advertising professionals have a motto: "communicate". Can NLP provide them with tools they have not yet thought of? But how far do NLP influence techniques go, do we still respect ethics when using these tools?

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2021
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786203529661

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