- Anglický jazyk
Onkvisit, S: International Marketing
Autor: Sak Onkvisit
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
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O knihe
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
- Vydavateľstvo: Routledge
- Rok vydania: 2008
- Formát: Hardback
- Rozmer: 260 x 208 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415772617