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Anglický jazyk
Online Shopping and Luxury Goods
Autor: Caterina Rossin Cole
In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future... Viac o knihe
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O knihe
In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future or whether the online is likely to replace the in store experience. The research also investigates whether fashion luxury goods shopping inclinations are similar or differ from country to country focusing on Italian, British and Chinese markets.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659952319
