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Anglický jazyk
Organisations as messengers of sustainability measurements
Autor: Celia Bormuth
Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant... Viac o knihe
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bežná cena: 54.50 €
O knihe
Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, , course: Sustainability Mangement, language: English, abstract: Consumers increasingly integrate sustainability into their decision making. This is relevant for non-market players who aim to support sustainable consumer behaviours. This research explores how business, governmental and civil society players as a messenger influence the success of their communication initiatives to promote sustainable consumer behaviours. Therefore, the method of nudges will be taken as an example with a precommitment nudge.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783346746061
