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Anglický jazyk
Outside the Box
Autor: Stephen McPaul
In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for... Viac o knihe
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O knihe
In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783844322538
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