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Anglický jazyk
Perceptions And It's Influence On Brand Selection: A Case Study
Autor: Vijay Lamba
This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors... Viac o knihe
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O knihe
This handbook emphasizes on how perceptions create an influence on brand selection in consumers' minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a 'supplemental' strategy to gain more customer insights especially in new geographic markets.
- Vydavateľstvo: Scholars' Press
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202317849
