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Anglický jazyk
Personality Continuum and Consumer Behavior
Autor: Paul J. Albanese
Why do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this... Viac o knihe
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O knihe
Why do consumers behave as they do? Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic object relations theory combined with an interpersonal theory of the personality. He relates this to the neoclassical theory of the consumer.
- Vydavateľstvo: Praeger
- Rok vydania: 2002
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567205589
