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Anglický jazyk
Persuading People
Autor: Robert Cockcroft
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material,... Viac o knihe
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37.74 €
bežná cena: 42.89 €
O knihe
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.
Now thoroughly revised and expanded, the second edition of this successful text includes:
- developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- extended and updated examples of rhetoric in action
- clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.
- Vydavateľstvo: Red Globe Press
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9781137003676
Nemecký jazyk 
