Pharmaceutical Marketing Mix Strategies
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  • Anglický jazyk

Pharmaceutical Marketing Mix Strategies

Autor: Harpreet Singh

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major... Viac o knihe

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O knihe

Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783848414536

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