• Anglický jazyk

Philosophy of Marketing

Autor: Matteo Giannasi

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

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O knihe

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032072340

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