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Anglický jazyk
Portrayal of different genders & its influence on consumer behaviour
Autor: Caroline Mochoge
This study basically is about its influence on consumer behaviour among University Students in Kenya.In deeper details, this research focuses on the impact of gender roles on television advertisements and the effects of television advertisements on the attitude... Viac o knihe
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O knihe
This study basically is about its influence on consumer behaviour among University Students in Kenya.In deeper details, this research focuses on the impact of gender roles on television advertisements and the effects of television advertisements on the attitude of society towards women. The study will use questionnaires and handed over to 20 diploma students. Data analysis will be done using the manual cross tabulation method.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202093446
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