Principles and Practice of Marketing
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  • Anglický jazyk

Principles and Practice of Marketing

Autor: Jim Blythe

... Viac o knihe

Na objednávku, dodanie 2-4 týždne

225.90 €

bežná cena: 251.00 €

O knihe

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

  • Vydavateľstvo: SAGE Publications Ltd
  • Rok vydania: 2013
  • Formát: Hardback
  • Rozmer: 282 x 208 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781446273999

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