Product and Services Management
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  • Anglický jazyk

Product and Services Management

Autor: George J Avlonitis

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product¿s or service life cycle and considers in detail... Viac o knihe

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216.45 €

bežná cena: 240.50 €

O knihe

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product¿s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

  • Vydavateľstvo: Sage Publications UK
  • Rok vydania: 2006
  • Formát: Hardback
  • Rozmer: 250 x 175 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781412908641

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