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Anglický jazyk
Product Placement : Brand Recall and Recognition
Autor: Sharmishthadevi Deshmukh
This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers... Viac o knihe
Na objednávku, dodanie 2-4 týždne
69.61 €
bežná cena: 79.10 €
O knihe
This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204725918
