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Anglický jazyk
Product placement of BMW
Autor: Mona Carolina Frank
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme),... Viac o knihe
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17.55 €
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O knihe
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie "Mission Impossible - Ghost Protocol" was a wise investment.
Research question: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?
Hypothesis: If the brand image and the image of the movie fit well then the purchase intention increases.
Primary research: Questionnaire with application of the Semantic Differential
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783656491002
