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Anglický jazyk
Product Recall Management
Autor: Sascha Raithel
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takatäs airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a... Viac o knihe
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O knihe
Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takatäs airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
- Vydavateľstvo: Springer Fachmedien Wiesbaden
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783658455866
