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Anglický jazyk
Public Relations Strategies and Tactics
Autor: Kristie Byrum
Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints... Viac o knihe
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O knihe
Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.
This anthology lays out critical theories and definitions with select readings to introduce students to concepts
- Vydavateľstvo: Cognella Academic Publishing
- Rok vydania: 2018
- Formát: Hardback
- Rozmer: 260 x 208 mm
- Jazyk: Anglický jazyk
- ISBN: 9781516572823
