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Anglický jazyk
Pull factors influencing tourist perception in rural tourism
Autor: Michelle Ngo
This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province - the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication... Viac o knihe
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O knihe
This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province - the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200239419
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