Relationship between Online Shopping Values and Attitude
Odporučiť
  • Anglický jazyk

Relationship between Online Shopping Values and Attitude

Autor: Yi-Chun Yang

This study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values... Viac o knihe

Na objednávku, dodanie 2-4 týždne

18.36 €

bežná cena: 20.40 €

O knihe

This study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values (i.e. convenience, availability of information and lack of sociality) and hedonic values (i.e. adventure and sociality) positively influence attitude toward online shopping. Gender has a main effect on each value. In addition, gender has a moderating effect on each path from five shopping values to attitude toward Internet purchasing.

  • Vydavateľstvo: ¿¿¿¿¿¿¿
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783639816426

Odporúčané tituly:

Pig Wrestling

Pig Wrestling

10.39 € 11.54 € (ušetríte 10%)
Kirkpatricks Four Levels of Training Evaluation
  • Anglický jazyk Anglický jazyk

Kirkpatricks Four Levels of Training Evaluation

James D. Kirkpatrick

31.01 € 34.46 € (ušetríte 10%)
Made to Stick
  • Anglický jazyk Anglický jazyk

Made to Stick

Chip Heath

13.15 € 14.61 € (ušetríte 10%)
Who Killed Change

Who Killed Change

9.45 € 10.50 € (ušetríte 10%)
Who Says Elephants Can't Dance?
  • Anglický jazyk Anglický jazyk

Who Says Elephants Can't Dance?

Louis Gerstner

15.56 € 17.29 € (ušetríte 10%)
Raving Fans One Minute Manager
  • Anglický jazyk Anglický jazyk

Raving Fans One Minute Manager

Ken Blanchard

8.65 € 9.61 € (ušetríte 10%)
Ethics in the Economy

Ethics in the Economy

79.16 € 87.96 € (ušetríte 10%)
Encyclopaedia of Coporate Management (2 Vol Set)
  • Anglický jazyk Anglický jazyk

Encyclopaedia of Coporate Management (2 Vol Set)

BHATIA R.S.

265.98 € 295.53 € (ušetríte 10%)
Govoni, N: Dictionary of Marketing Communications
  • Anglický jazyk Anglický jazyk

Govoni, N: Dictionary of Marketing Communications

Norman A. P. Govoni

40.99 € 45.54 € (ušetríte 10%)
E-Mail Etiquette: A Fresh look at dealing effectively with e-mail, developing great style, and writing clear, concise me
  • Anglický jazyk Anglický jazyk

E-Mail Etiquette: A Fresh look at dealing effectively with e-mail, developing great style, and writing clear, concise me

Shirley Taylor

11.12 € 12.35 € (ušetríte 10%)
Good to Great and the Social Sectors
  • Anglický jazyk Anglický jazyk

Good to Great and the Social Sectors

Jim Collins

9.23 € 10.25 € (ušetríte 10%)
What management is
  • Anglický jazyk Anglický jazyk

What management is

Joan Magretta

20.22 € 22.47 € (ušetríte 10%)

Generuje redakčný systém BUXUS CMS spoločnosti ui42.