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Anglický jazyk
RELATIONSHIP MARKETING
Autor: Daiane Dahmer
Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer... Viac o knihe
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O knihe
Brands use relationship marketing to gain consumer confidence and create closer forms of interaction. This makes it important for companies to develop closer interaction strategies with their customers. To do so, it is necessary to understand the consumer behavior in the online environment, as well as what factors they consider in their purchasing decisions.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202835602
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