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Anglický jazyk
Relationship Marketing Strategies in Banking Sector
Autor: Jaskaran Singh Dhillon
The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding... Viac o knihe
Na objednávku, dodanie 2-4 týždne
73.17 €
bežná cena: 81.30 €
O knihe
The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659246593
