- Anglický jazyk
Rethinking Marketing
Autor: Alf H. Walle
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research.
Na objednávku, dodanie 2-4 týždne
98.19 €
bežná cena: 109.10 €
O knihe
Explores how humanistic and qualitative social scientific methods can contribute successfully to the day-to-day practice of marketing and consumer research.
- Vydavateľstvo: Praeger
- Rok vydania: 2000
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567203882