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Anglický jazyk
Revenue management in the hotel business
Autor: Tat'qna Klimowa
The paper reflects the results of the conceptual framework of revenue management in the hospitality industry, namely, the concept of revenue management method, segmentation as a basis for market analytics in the hotel business, the role of benchmarking in... Viac o knihe
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O knihe
The paper reflects the results of the conceptual framework of revenue management in the hospitality industry, namely, the concept of revenue management method, segmentation as a basis for market analytics in the hotel business, the role of benchmarking in revenue management of hotel complexes.The conducted analysis of the hotel market and revenue management system made it possible to carry out the projection of revenue management practices to the enterprises of hotel business in Belgorod. Belgorod through the optimization of sales channels, development of out-of-room revenue centers, development of revenue management solutions based on digitalization.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786203719178
