Review of Marketing Research
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  • Anglický jazyk

Review of Marketing Research

Autor: Naresh Malhotra - Use 0493

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well... Viac o knihe

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O knihe

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

  • Vydavateľstvo: Emerald Group Publishing Limited
  • Rok vydania: 2010
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780857244758

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