• Anglický jazyk

Reynolds, J: Practical Guide to CRM

Autor: Janice Reynolds

CRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer... Viac o knihe

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70.47 €

bežná cena: 78.30 €

O knihe

CRM technology collects, analyzes, and stores data about customers to optimize not only marketing, sales, and customer service but also back-office operations and new product development. This book explains how to use CRM to integrate all channels of customer contact.

  • Vydavateľstvo: CRC Press
  • Rok vydania: 2002
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781578201020

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